Work with an exciting brand in a dynamic and fun industry!
    Full-time, fixed term contract (12-month maternity leave)

 Leaders in cinema technology and presentation, IMAX Melbourne delivers diverse and exceptional entertainment experiences via the world's largest screen and world's most powerful projection and sound system.

We are seeking an enthusiastic and experienced professional to join the IMAX senior management team as a Brand and Public Relations Manager. You will contribute to the strategic direction of the theatre and lead the way in promoting and positioning the IMAX brand and film product across our varied markets.

 You will be a passionate movie fan and will have demonstrated marketing and/or public relations experience and success within the cinema, entertainment or visitor attractions industries, as well as high level knowledge or understanding of the current media landscape and strong relationships within the industry. See the attached position description for the full selection criteria.

Working alongside with IMAX Brand & Public Relations team, key duties of this role include:

    Build the IMAX brand through the development and implementation of effective marketing communication strategies, ensuring they are aligned to the IMAX Strategic Plan, MV Commercial Strategy, and MV marketing plan;
    Develop an annual fully integrated marketing communications plan aligned with the on screen content and the respective audiences, across bought, owned and earned channels, to drive engagement and visitation; track, evaluate and report on campaigns;
    Source, leverage and pitch available media talent in line with appropriate brand and film opportunities; Develop relevant editorial, press release and related materials to drive earned media;
    Plan and manage appropriate film launches for IMAX exclusive content for all relevant markets. Liaise and work cohesively with the operations team, source appropriate talent as deemed necessary and manage stakeholders throughout;

Implement relevant market research, facilitated through MV's Market Research team, at appropriate times, to ensure a high level of understanding is maintained of IMAX audiences;

Develop and maintain effective mutually beneficial working relationships with colleagues within IMAX, the MV Marketing & Communications and Development teams and across the Museums Victoria organisation;

 ABOUT MUSEUMS VICTORIA:

Museums Victoria is a diverse and exciting place to work. Across our venues - Melbourne Museum, the world heritage listed Royal Exhibition Building, Bunjilaka Aboriginal Cultural Centre, Immigration Museum, Scienceworks, Melbourne Planetarium and IMAX cinemas - we present unique and exceptional experiences for more than 2 million visitors each year, who come from all over Australia and around the world to be inspired and to learn about themselves and the universe we inhabit.

OTHER INFORMATION

This is a full-time, fixed-term maternity leave cover position for 12 months. The salary on offer is $85,279 per annum (Base of grade) + 10% superannuation.

HOW TO APPLY?

To view the position description, visit https://museumsvictoria.com.au/careers/

For more information about this position, please contact Meg Bell (IMAX Public Relations & Brand Manager) on (03) 8341 7489.

To apply, please submit the following:

    A brief Cover letter that outlines your interest in this role.
    A current CV detailing relevant experience.
    A brief document outlining your responses to the Key Selection Criteria